FALL SHORT GOOGLE RESULT

The no:1 U.S online commerce prop up gives the result of Internet search engine google performed in both revenue and earnings in the fourth quarter, 0 to 8 percent drop in cost per click, Marketers paid money for search ads vs analyst estimates increase. 

In the conference, the google executives figured the company's progress in new business like advertising, social media networking and mobile. 

Google executives currently said the news about decline in search ad rates was mainly due to the impact of foreign currency exchange fluctuations and changes to the company's advertising formats.

The total number of click for new ads drove a sharp increase by users on google’s search ads upto 34 percent year on year. It make improvements for their users that have short term negative results.